The Future Face of Beauty

The Future Face of Beauty

Redefining beauty brand success with forward-thinking strategies, AI, and digital innovation.

Featured Posts

💡 30 AI Prompts for Beauty Brand Founders

💡 30 AI Prompts for Beauty Brand Founders

Use these in ChatGPT or Claude to generate better, faster content, strategy, and ideas.

Mel Jenkinson
Mel Jenkinson
Craft your Brand Purpose, Vision, Mission and Values

Craft your Brand Purpose, Vision, Mission and Values

Download this notion template to help you create your brand's PURPOSE, VISION, MISSION and VALUES.

Mel Jenkinson
Mel Jenkinson

Archive

Craft your Brand Purpose, Vision, Mission and Values

Craft your Brand Purpose, Vision, Mission and Values

Download this notion template to help you create your brand's PURPOSE, VISION, MISSION and VALUES.

Mel Jenkinson
Mel Jenkinson
Too many beauty founders are wasting time and money - I want to fix that

Too many beauty founders are wasting time and money - I want to fix that

I’m building something new - and I want your input. 📣

Mel Jenkinson
Mel Jenkinson
💡 30 AI Prompts for Beauty Brand Founders

💡 30 AI Prompts for Beauty Brand Founders

Use these in ChatGPT or Claude to generate better, faster content, strategy, and ideas.

Mel Jenkinson
Mel Jenkinson
Is Your Beauty Brand Ready for Meta Ads? Answer These 3 Questions First

Is Your Beauty Brand Ready for Meta Ads? Answer These 3 Questions First

Is now the time for you to start investing into meta ads? This article will help you decide!

Mel Jenkinson
Mel Jenkinson
What can we learn from the closure of REN skincare?

What can we learn from the closure of REN skincare?

3 Strategic Lessons for Today’s Beauty Brands

Mel Jenkinson
Mel Jenkinson
Brand BuildingBrand Building
Here’s What I’d Do If I Was Launching a Beauty Brand Today

Here’s What I’d Do If I Was Launching a Beauty Brand Today

The beauty space in 2025? It’s crowded, yes. But saturated? Absolutely not - not if you do it right.

Mel Jenkinson
Mel Jenkinson
Boosting Conversion Rates for Your Beauty Brand's Website

Boosting Conversion Rates for Your Beauty Brand's Website

In the competitive world of beauty e-commerce, improving your Conversion Rate Optimization (CRO) can be the bridge between a casual visitor and a loyal customer. Whether you’re a beauty brand owner, an e-commerce marketer, or a website developer, understanding how to effectively convert website traffic into sales is crucial. Here’s a comprehensive guide on enhancing your site's CRO and maximizing customer engagement.

Mel Jenkinson
Mel Jenkinson
Launch StrategyLaunch Strategy
How to Make Your Beauty Product Launch a Success

How to Make Your Beauty Product Launch a Success

A successful product launch looks different for every brand. Your strategy will depend on your product, audience, goals, and budget. While there’s no one-size-fits-all blueprint, here are some tried-and-tested ideas to help make your launch a success.

Mel Jenkinson
Mel Jenkinson
AIAI
3 Ways Indie Beauty Brands Can Use AI Right Now

3 Ways Indie Beauty Brands Can Use AI Right Now

With the power of AI at your fingertips, it’s time to start utilising AI tools to streamline your operations, launch new products faster and create content at scale.

Mel Jenkinson
Mel Jenkinson