3 Ways Indie Beauty Brands Can Use AI Right Now

1. AI-Powered Product Development Research: Predict Trends & Formulate Smarter

Ever thought of using AI tools for R&D for your beauty brand? With budgets restricted, AI delivers a powerful way for indie beauty brands to track trending ingredients, skincare concerns and seasonal search spikes. With data-driven information at your fingertips, beauty brands can save time and money by creating what people actually want, before the competition.

AI Tools

Spate - Spate uses machine intelligence to help you understand consumer trends. From predicting future trends, to looking at keywords consumers are searching for, this tool pulls data from search and social media to offer an in-depth view of the landscape of the beauty consumer. For R&D, marketing, and sales teams, this is gold dust information they can utilise to spot whitespace opportunities and positioning of products.

Beauty Matching Engine - The world's first beauty-dedicated AI personalisation platform. It uses advanced machine learning to uncover subtle patterns in your customer data, enabling real-time predictions and personalised product recommendations tailored to each shopper’s unique preferences. It takes the guesswork out of shopping—predicting what your customers need at every step and guiding them to the perfect product, which means more loyal fans and higher conversions.

2. Hyper-Personalised Beauty Quizzes That Actually Convert

More than just a fun tool for consumers, personalised beauty quizzes are a powerful conversion tool when done right. With the development of AI, beauty quizzes are now much smarter, sleeker and seriously intelligent. Think of them like your silent, data-collecting sales assistant who never takes a lunch break!

Consumers are now overwhelmed by choice, so a personalised quiz powered by AI can help cut through the noise, guide shoppers to the right products and build trust in your brand, all while collecting valuable data.

With every interaction, AI learns and improves, refines recommendations based on real-time user behaviour, quiz drop-off points and purchase history. They are also a powerful re-marketing tool when connected to your CRM software, as they can send hyper-personalised follow-up emails, abandoned cart nudges and VIP offers based on quiz data.

AI Tools

Octane AI - Built for Shopify, Octane is a powerful yet simple quiz builder that will help you engage with customers when they visit your site. You can ask your customers questions to get to know them better and collect consumer insights to learn, listen and understand who is visiting and buying from you. It uses the quiz data to personalise your product recommendations, serving the right products to the right customers. This hyper-personalised experience is integrated with your email marketing software to trigger personalised emails that can significantly improve conversions.

3. On-Brand AI-Generated Content

Hopefully, you are already utilising AI to create content for your brand; if not, the time to start is now. AI can do the heavy lifting when it comes to creating long and short form content for your blog, social media captions, newsletters…the list is endless. You can train the AI on your brand voice, ensuring every piece of content sounds authentic to you, creating consistently high-quality content in less time and less stress.

AI Tools

Jasper - An AI-powered content creation platform designed to help brands write high-converting copy, fast. Whether you are crafting Instagram captions, product descriptions, email campaigns, or blog posts, Jasper uses natural language processing and your brand’s tone of voice to generate engaging, on-brand content at scale. With features like Brand Voice memory, campaign templates, and even team collaboration tools, Jasper empowers indie beauty brands to produce polished content without needing a full creative team. It’s particularly useful for founders juggling multiple hats and needing to create consistent messaging across multiple platforms, without burning out.

Custom GPT’s - A personalised version of ChatGPT, Custom GPT’s are unique to your brand, tailored to your tone of voice, knowledge and purpose. It’s like having a super-smart digital assistant that knows your brand, your products, your customers, and can speak fluently on your behalf. Instead of the generic ChatGPT model, you can train a Custom GPT to behave in a specific way. You give it instructions, upload files (like your brand guidelines, product info, or FAQs), and it becomes a mini AI specialist just for your brand.

If you are looking for support with implementing AI tools for your beauty brand, or need support with growing your digital sales and crafting out a unique position within the competitive beauty market - get in touch for a free call.

Mel Jenkinson | Elixir Brands

[email protected]

elixirbrands.co.uk