💡 TOP TIPS

Before using these prompts, I suggest training your AI so it knows who you are, what you do, and how to deliver the best outcome for you based on these prompts.

You can use custom instructions inside settings of your AI platform to help it understand you and your brand better, to delivery much better results.

Mel Jenkinson

Areas highlighted in yellow are where you should be inputting your own brand’s relevant details in. Be as clear and detailed as possible to get the best results!

Mel Jenkinson

✍️ Content Creation (Social, Email, Blog)

  1. “Generate 30 TikTok content ideas for a clean skincare brand targeting women aged 25–35 with hormonal acne. Each idea should include a hook, content angle, and suggested CTA.”

  2. “Write 7 Instagram captions for a sensual body oil that helps women feel confident in their skin. Tone: flirty but classy. Focus on benefits, routine moments, and emotions.”

  3. “Turn these 3 product benefits [insert bullets] into a 5-slide Instagram carousel. Include a scroll-stopping headline, slide copy, and a final CTA.”

  4. “Write a weekly email newsletter teaching my audience about retinol in skincare. Keep it under 300 words, educational but non-clinical, with a soft CTA to shop our retinol serum.”

  5. “Generate a 30-day Instagram Story plan for a newly launched makeup brand. Include content types: polls, AMAs, tutorials, product reveals, and behind-the-scenes.”

  6. “Create 3 blog post outlines optimised for the keyword ‘best ingredients for acne-prone skin’. Each should include a strong headline, 5–7 subheadings, and a short meta description.”

  7. “Write 5 SEO-optimised Pinterest Pin titles and descriptions promoting a blog post titled ‘How to Build a Skincare Routine That Actually Works’.”

  8. “Repurpose this customer review [paste review] into a TikTok video script. Structure it as: hook, emotional pain point, transformation, CTA.”

🛍️ Product Development & Merchandising

  1. “Suggest 5 trending product ideas in the clean body care category for Gen Z women in 2025. Include product concept, format, scent/flavour ideas, and marketing angle.”

  2. “Write a product description for a calming facial mist for sensitive skin. Focus on emotional benefits (relief, confidence), key ingredients, and daily use moments.”

  3. “Give me 10 product name ideas for a clay mask designed for oily, acne-prone skin. The tone should be bold, minimal, and Gen Z-friendly.

  4. “Translate this INCI list into plain English for a customer product page. Explain the function of each ingredient in 1 sentence. [paste INCI list]”

  5. “Compare these two moisturiser formulas for sensitive skin. Analyse ingredient safety, efficacy, and market appeal. Recommend the better option and explain why. [paste formulas]”

  6. “Give me 3 ways to position this product [insert product] as a high-end treatment, an everyday essential, and a self-care ritual. Include headline and 1-line pitch for each.”

  7. “Suggest 5 product bundles I can create using these 3 SKUs: [product A], [product B], [product C]. Include a bundle name, benefit-focused pitch, and suggested price range.”

🧠 Brand Strategy & Messaging

  1. “Write a brand positioning statement for a skincare brand targeting women in their 30s who want to reduce signs of stress and skin ageing without harsh ingredients.”

  2. “Help me define a tone of voice for my body care brand. Target audience: women 20–35. Tone should be sensual, empowering, and cheeky. Give 3 example sentences.”

  3. “Write a short, emotionally resonant brand story for a founder-led beauty brand created after struggling with cystic acne. No clichés — keep it honest and human.”

  4. “Create 3 taglines for a clean fragrance brand inspired by nature and designed to boost mood. Keep each under 8 words and make them feel elevated and original.”

  5. “Which brand archetype best suits a bold, body-positive makeup brand with inclusive values and a cheeky tone? Justify your choice with 3 examples of how it would show up in content.”

🎯 Customer Insights & Copywriting

  1. “Create a detailed customer persona for a 34-year-old woman living in London with adult acne. Include demographics, psychographics, buying behaviour, skincare goals, and objections.”

  2. “List 5 common objections a customer might have to buying a £38 exfoliating serum. Write 1–2 sentence rebuttals for each that could be used on a product page or in ads.”

  3. “Simplify this technical ingredient list for a product page. Explain each ingredient’s purpose in plain language and highlight the 3 hero ingredients. [paste list]”

  4. “Write 3 persuasive CTAs for a product page selling a new vitamin C serum. Focus on urgency, benefits, and first-time buyer conversion.”

  5. “Summarise the most common complaints and praises in these customer reviews for [insert competitor]. Categorise them under ‘Product’, ‘Service’, and ‘Experience’. [paste reviews]”

🚀 Launch, Email & Funnel Planning

  1. “Write a 3-email welcome sequence for new subscribers who downloaded a ‘Skincare Routine Builder’ lead magnet. Tone: helpful, relatable, trust-building.”

  2. “Plan a 5-day launch content calendar for a new body butter. Include TikTok and Instagram post ideas for each day, with a mix of education, entertainment, and urgency.”

  3. “Write an influencer UGC brief for creators promoting a hydrating serum. Must include key talking points, do’s and don’ts, and usage guidelines.”

  4. “Give me 3 lead magnet ideas for a beauty brand targeting women with textured or acne-prone skin. Prioritise useful, fast-win tools like templates or checklists.”

  5. “Write a post-purchase email that thanks the customer for their order, offers a 10% discount for their next purchase, and invites them to leave a review.”