Craft your Brand Purpose, Vision, Mission and Values

Most beauty brands don’t have a clarity problem. They have a foundation problem.

If you’re not 100% clear on your brand’s purpose, vision, mission, and values, everything else - your marketing, your messaging, even your product decisions- starts to feel disconnected or inconsistent.

The truth is: skipping this step is one of the most common (and expensive) mistakes I see beauty founders make.

They launch with a pretty logo and some vibes, but no real backbone.

That’s why I created a simple Notion template to help you map out the four core pillars of your brand identity:

1. Purpose – Why your brand exists beyond just selling products

2. Vision – What future you're trying to create

3. Mission – How you’ll get there day to day

4. Values – The beliefs that shape your brand culture and decisions

It’s short, clear, and designed to help you move fast without skipping the strategy.

If you’re in the early stages of building your beauty brand - or want to revisit the foundation to scale with more intention - this will help.

👇 Get the full Notion template here (free download):
Brand Purpose, Vision, Mission & Values Template

with lots of love and ambition!

Mel Jenkinson

✍🏻 Work with me