Beauty brand founders are either completely avoiding AI because they think it'll make their brand sound fake, or they're letting it write everything and wondering why their content feels lifeless…

Both paths are costing brands and businesses money and time!

The AI-avoiders are burning 3+ hours on a single Instagram caption, paralysed by perfectionism. The AI-dependents are publishing content that sounds identical to every other beauty brand out there.

Neither approach is working for the bottom line or for a founders sanity!

Think of AI as your brilliant intern who needs clear direction, not as your creative replacement.

I use 70% AI for speed and structure, 30% human insight for authenticity. This combination lets you scale your content while keeping your unique brand voice intact.

Step 1: Lead with Strategy, Not Inspiration Choose ONE monthly focus from your marketing calendar. Build everything around what you're launching, promoting, or celebrating that month.

Examples: "The double cleanse that changed everything" or "Inside our latest serum development" or "Summer skincare essentials we can't live without"

Step 2: Use This Exact Prompt (copy and customise): "You're a content strategist for [your brand name]. Our customers are [describe your ideal customer]. Create 15 Instagram posts, 5 email subject lines, and 3 blog concepts around [your monthly focus]. Our brand voice is [warm/clinical/playful/etc]. Avoid these overused beauty phrases: [list the clichés you never want to use]."

Step 3: Ruthlessly Edit the Output Delete anything that could have come from any other beauty brand. Keep only what makes you think "Yes, this sounds like US."

Step 4: Expand Your Favourites Ask AI to develop your top picks into full content pieces. Then rewrite the opening and closing lines in your authentic voice - that's where real connection happens.

Step 5: Add Your Secret Ingredient Layer in real stories, actual results, your founder journey moments, that ingredient discovery at 2 AM. This personal touch is what separates thriving brands from generic AI content mills.

Your audience can smell generic content from a mile away. But they also don't need you to sacrifice your evenings and weekends to create authentic content.

The sweet spot? Content that feels unmistakably like you, scales systematically, and actually converts browsers into loyal customers.

Your brand deserves better than burning out over captions AND better than soulless AI copy.

P.S. - What's your biggest AI content struggle right now? Hit reply and let me know - I read every response.

with lots of love and ambition,

Mel Jenkinson